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Summer Nudging

Summer Nudging

Want to Sign Up?

Text COLLEGE to 651-243-9980!

Any student who intends to go to college can participate! Parents, guardians and counselors can sign up as well. We will be texting you in February-September 2018. Students can opt out at any time by texting, "STOP" or "CANCEL."

What is Summer Nudging?

Summer Nudging is a program designed to help college-bound students successfully enter into college in the fall after high school graduation through weekly text messages, or "nudges." This is to help prevent "summer melt," which is described by the statistic that "1 in 5 college bound students fail to matriculate in the fall."

Summer Nudging Statewide Reach in 2016

The Summer Nudging program reached over 1,800 students at 300 high schools in Minnesota.

Map depicting summer nudging reach throughout Minnesota

What Do We Do?

  1. Send out weekly, individualized "nudges" January through December.
  2. Provide assistance to students through two-way messaging.
  3. Connect students to resources on campus such as Financial Aid, Residence Life and Counseling Services.
  4. Translate all Summer Nudging into Spanish.


We provide the critical tools, support and guidance needed to combat Summer Melt and foster self-advocacy within college-bound students.

Who Are We?

Kathleen Klima Kathleen Klima
Summer Nudging Program Manager
Communications Assistant
(651) 341-6881

Marcio Thompson Marcio Thompson
Outreach Coordinator

Landmark Study

Summer Nudging would not be possible without the foundational research of Dr. Benjamin L. Castleman and Dr. Lindsay C. Page. While graduate students at Harvard University, they studied the phenomenon of Summer Melt. As a result, they found that "an automated and personalized text messaging campaign to remind students of required college tasks substantially increased college enrollment...." More information about the book that started Summer Nudging can be found here: Summer Melt: Supporting Low-Income Students Through the Transition to College.


Materials to Download

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